IDEACore's Interactive uses at
full extent the 13 years of Customer-Focused Design experience.
We have created a Interactive Process that closely resembles
the SixSigma Customer-Focused Design Initiative. Below
are the steps that make up the Ideacore Interactive - Core
Process:
1 :
Define
a.
Define Project Goals
The
very first step is to Define the
Project Goals, and create a clear
and organized outline of what you, as our
client needs to accomplish, and how this
project fits within your long term business
development and strategic plan.
b.
Define the Customer
A
very important step, in order for us
to develop and produce a successful project,
is to Define the Customer,
in other words define who the end user/viewer
is, and who your company is trying to
impact. We make complete use of our proprietary
WebMine Framework, to complete this step.
c.
Gather the Voice of The Customer (VOC)
The
next step involves Gathering the
Voice of The Customer, and finding
out what you, as our customer and what
your customers, wants as the outcome of
the project. This is a crucial step in
creating a Results Driven Design.
It
is important to understand the gathered VOC
data, and what aspects of the data will have
a great impact on the Design and
Development Process.
b.
Categorize the Voice of The Customer
(VOC)
Once
the VOC data is understood,
it's time to categorize it
and figure out how many different VOC data
categories there are, keeping in mind what
available design and technology solutions
can answer them.
c.
WoW! the Voice of The Customer (VOC)
In
order to not just meet, but exceed your
expectations, we have incorporated in our
process the WoW! step,
which is designed to provide you and as
a result provide your customers with a
project outcome which will exceed
expectations and make you and
your customers say WoW!
d.
Rank the
Voice of The Customer (VOC) and Your
Competitors
In
this step the VOC Data is prioritized,
in order to find out what is the number
one, number two, three, and so on, thing
that you and your customer is looking for
in the outcome of project. This is done
through a (AHP) Pairwise Comparison
Tool, which is part of the WebMine
Framework, and allows for each VOC
factor to be ranked against all
the other factors, through an exhaustive
procedure. The same procedure is applied
in order to Rank Your Competitors and assure
that your project will put you ahead of
your competition.
After
the Measure Step has been completed, the
outcome is compiled in a list of Customer
Requirements, which are to
be considered in the Design Step.
b.
House of Quality
We
are QFD (quality FUnction Deployment)
Experts, and using our award winning
QFD software - QFD Designer,
we will take the Prioritized VOC
Requirements and map them against
the many Design Aspects of
your project. In this step we create a direct
relationship between the Prioritized
VOC and the Design Aspects,
by defining their relation, and the level
at which they affect each other. There
are 4 different relation types : Strong,
Medium, Weak and None. At the
completion of this step, the Design
Action Plan is create. Now, we,
and you know, what the Customer wants,
and how their needs will be answered in
our Design Concepts.
Using
the Design Action Plan,
we will develop a number of possible design
solutions.
b.
Pre-empt Failures
After
the first design drafts are completed,
it is important to spend some time
preempting failures, looking at
all the aspects of the project that could
go wrong, and make necessary design and
development adjustments to prevent
failures from occurring.
c.
Select Best Concept
The Best
Concept is selected and production
begins. In order to make you feel even
more comfortable your decision, we will
employ the (AHP) Pairwise Comparison
Tool, which is part of our WebMine
framework; this will allow you to judge
each concept against each other and make
the best decision.
d.
Optimize Delivery
During
the Production Stage,
we will keep you constantly informed on
the design and development stage and progress.
Using WebMine, you will be able to see
progress, make comments, and keep us informed
on your concerns and priorities,
until the prototype is complete.
When
the Prototype is complete, the Beta
- Prototype Testing Stage begins.
As part of this stage, we will again employ
the same WebMine framework, in order to gather
the responses coming from you and your customers.
Based on these responses, the final
adjustments will be made in order to complete
the project.
b.
Launch and Monitor
This
is the most exciting part, when The
Completed Project is Launched.
In order to monitor the impact of the project
on you and your customers, our WebMine Survey
Modules will be employed in order to create
a way to constantly record your feedback
and the feedback of your customers.
The WebMine Surveys will be seamlessly
integrated in the over-all design of the
final project.
c.
Record Lessons Learned
In
order to help us constantly improve our
process and services, and to help you in
the future create even better and
more successfully ways to impact your customers -
it important to document and record
the Lessons Learned.
